Cookie FAQs

Cookie Name

Purpose

Add_to_cart

Used by Google Tag Manager. Captures the product SKU, name, price and quantity removed from the cart, and makes the information available for future integration by third-party scripts.

guest-view

Stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view. Used in “Orders and Returns” widgets.

Login_redirect

Preserves the destination page that was loading before the customer was directed to log in. A login redirect is used with the mini cart for logged-in customers if the Display Mini Cart configuration option is set to Yes.

mage-banners-cache-storage

Stores banner content locally to improve performance.

mage-messages

Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.

Mage-transaltion-storage

Stores translated content when requested by the shopper. Used when Translation Strategy is configured as “Dictionary (Translation on Storefront side)”.

Mage-translation-file-version

Tracks the version of translations in local storage. Used when Translation Strategy is configured as Dictionary (Translation on Storefront side).

Product_data_storage

Stores configuration for product data related to Recently Viewed / Compared Products.

recently_compared_product

Stores product IDs of recently compared products.

recently_compared_product_previous

Stores product IDs of previously compared products for easy navigation.

recently_viewed_product

Stores product IDs of recently viewed products for easy navigation.

recently_viewed_product_previous

Stores product IDs of recently previously viewed products for easy navigation.

remove_from_cart

Used by Google Tag Manager. Captures the product SKU, name, price and quantity added to the cart, and makes the information available for future integration by third-party scripts.

X-Magento-Vary

Configuration setting that improves performance when using Varnish static content caching

form_key

A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).

mage-cache-sessid

The value of this cookie triggers the cleanup of local cache storage. When the cookie is removed by the backend application, the Admin cleans up local storage, and sets the cookie value to true

mage-cache-storage

Local storage of visitor-specific content that enables ecommerce functions

mage-cache-storage-section-invalidation

Forces local storage of specific content sections that should be invalidated.

persistent_shopping_cart

Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper.

private_content_version

Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.

Section_data_ids

Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.

store

Tracks the specific store view / locale selected by the shopper

Mage-banners-cache-storage

Local storage for Banner functionality.

Cookie name

Duration

Purpose

woocommerce_cart_hash

session

Helps WooCommerce determine when cart contents/data changes.

woocommerce_items_in_cart

session

Helps WooCommerce determine when cart contents/data changes.

wp_woocommerce_session_

2 Days

Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer.

woocommerce_recently_viewed

session

Powers the Recent Viewed Products widget.

store_notice[notice id]

session

Allows customers to dismiss the Store Notice.

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies Policy of www.rolex.com are solely applicable.

Facebook Conversion Tracking Pixel

This allows websites to see if users have come via a Facebook advert and also to see how these users interact with our website.  It allows us serve users relevant adverts within Facebook.  All data collected is anonymous and is collected and processed by Facebook.

Facebook can identify you through your personal account by connecting data and use this for their own advertising.  For more information please read:

https://www.facebook.com/ads/settings

https://en-gb.facebook.com/policy.php

Hotjar

This technology allows us to see what parts of the website including buttons that users engage with, we also occasionally ask for your feedback using a survey.  We use this information to understand and improve user experience.  All data gathered is anonymous. For further details regarding Hotjar privacy policy please read here: https://www.hotjar.com/legal/policies/privacy/

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt out link. https://www.hotjar.com/legal/policies/do-not-track/

TrustPilot

We ask our customers for feedback on our products and services to help us continually improve.  We do this by sending email invitations to those that have made a purchase.

Zendesk

Zendesk allows us to communicate with our clients while they browse our website.  This tool helps us communicate via a chat box in real time and understand the items that you are looking at. 

Google

This cookie allows us to see how you found our website for example, what advert you clicked, what device your used and what your browser is.  It also allows us to see how you navigate our website. This data allows us to tailor our website and advertising to suit your preferences and behaviour.  For further information:

https://support.google.com/analytics/answer/6004245

Fresh Relevance

For personalised experiences and service messaging:

www.freshrelevance.com/cookies-policy

Cookie Name

Default Expiration time

Description

_ga

2 years

Used to distinguish users

_gid

24 hours

Used to distinguish users

_gat

1 minute

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property- id>.

AMP_TOKEN

30 seconds to 1 year

Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

_gac_<property-id>

90 days

Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

Field Name

Value Type

Default Values

cookie_domain

string

auto

cookie_expires

integer

63072000 (two years, in seconds)

cookie_prefix

string

none

cookie_update

boolean

true

cookie_flags

string